Thank you Call of Duty community. Players and fans worldwide have come together to raise more than $1.6 million dollars through the purchase of the “Outback Relief Pack.” Sales of the pack ended Friday, January 31st. These funds will help provide relief toward the devastating bushfires in Australia.
Activision is working with Direct Relief, a humanitarian aid organization active in all 50 U.S. states and more than 80 countries worldwide, who is administering 100% of the funding directly in Australia to provide relief. With this donation, Direct Relief has already started to provide much needed emergency and health supplies in coordination with local aid groups across the country as they respond to the pressing needs of millions of Australians affected by these tragic conditions.
“Call of Duty players around the world came together in support of this terrible tragedy. We’re honored to help in this effort with the funds from the Outback Relief pack. We thank everyone for their generosity, and we look forward to putting this donation into action,” said Byron Beede, general manager and executive vice president of Call of Duty at Activision.
“Thank you to fans and our community. Your inspiration drove the Outback Relief Pack. On behalf of everyone here at the studio, we thank you for your support,” said Patrick Kelly, co-studio head and creative director of Infinity Ward.
This donation represents 100% of Activision’s net proceeds from the sale of each Outback Relief Pack from Call of Duty: Modern Warfare, including all sales of the previously released Outback Pack.
"This was an astounding act of generosity on the part of Activision and the larger Call of Duty community, and we at Direct Relief are deeply grateful," said Thomas Tighe, Direct Relief President & CEO. "Most importantly, the Call of Duty community's amazing support will translate directly into help for people in Australia."
From everyone at Activision, Call of Duty and Infinity Ward, thank you for your support. If you would like to learn more about Direct Relief, please visit their web site here.
Founded in 2009, The Call of Duty Endowment has been singularly focused on placing veterans in high-quality jobs by supporting groups that prepare vets for the job market. In celebration of their ten-year anniversary, 2019 was a big year to help move The Endowment closer to their goal of getting 100,000 veterans back to work by 2024.
A big thanks to gamers and donors for all of their efforts in helping The Endowment reach their goals. Here’s a look at what happened in 2019 for the Call of Duty Endowment:
The Endowment’s current campaign is #HireHonor. Launched with the #HireHonor PSA featuring former Secretary of Defense James Mattis. The PSA speaks to and honors the value that former members of the military bring to the civilian workforceafter their service.
This campaign is a finalist for an Engage for Good Halo Award in the category of Best Social Services Campaign.
Previously available in the Call of Duty®: Modern Warfare®, store the Endowment released The Defender Pack, its most successful digital item to date which will be returning to the Modern Warfare store soon! The Defender Pack featured twelve items including a weapon variant, weapon camo, and watch.
In 2019, the Endowment also launched its first-ever digital items in Call of Duty®: Mobile and Crash™ Team Racing Nitro Fueled, both giving gamers outside the Call of Duty® communitythe opportunity to support the Endowment.
Events and Partnerships
2019 was a banner year for connecting our cause with the gaming community in new ways.
The inaugural CODE Bowl, in partnership with U.S. Army Esports, took place this past December. The event was livestreamed across all major streaming platforms and featured the world’s top Call of Duty streamers paired with members of the U.S. Army Esports team. The event was extremely successful ultimately helping to place more than a battalion-size group of veterans into high quality jobs.
Two acclaimed spots about our cause were launched in 2019: Changing Perspectives spoke to the needs of U.K. ex forces and garnered over 2 million views. The spot was awarded Platinum at the dotCOMM Awards in the Cause Related category.
Our Kids + Vets film was watched by over 1 million viewers and was especially popular on our mobile channels. Both films strengthened awareness of the Endowment’s initiatives and brought in support for veterans from new quarters.
Importantly, the Endowment was able to reach its goals through continuing innovative partnerships with GameStop, Costco, Humble Bundle, Pilot Flying J, Yogscast/Jingle Jam, and GAME.
How To Support the Endowment
The Endowment had an extremely high job placement retention rate in 2019 – 81% and across the year reached over 286 million people via social media. Their job placement work is focused on high quality, full-time roles, and on average the veterans they help earn starting salaries almost double the U.S. national annual median for personal income.
Help the Call of Duty Endowment reach its goal of getting 100,000 veterans back to work by 2024, by donating HERE.
If you are (or know someone who is) a veteran, transitioning service member, or service leaver requiring assistance in looking for employment in the U.S. or U.K., then visit the Veteran Support section of the Call of Duty Endowment website to be paired with a partner organization who can help in the job search.
Founded in 2009 by Bobby Kotick, the Call of Duty Endowment is a 501(c)(3) foundation supported by Activision Blizzard, its customers and consumers.
For further information or updates about the Call of Duty Endowment, or if you’d like to place an online donation, visit the Call of Duty Endowment website, and follow us on Facebook and Twitter.
In these difficult times, veterans need more help with employment than ever. Accompanying the launch of Warzone, a combat experience from the world of Modern Warfare, the Defender Pack is back and available in the Store. Players can purchase the Defender Pack and equip the items to be used in Multiplayer, Special Ops, and Warzone. 100% of Activision net proceeds received from the Defender Pack go to placing military veterans into high quality jobs through the the Call of Duty Endowment. The Call of Duty Endowment is a non-profit organization that helps veterans in the US and UK find high quality jobs.
In addition, players who already purchased the Defender Pack can now equip those items and ready up to defend against the enemy in Warzone.
The Defender Pack includes a total of ELEVEN in-game digital items!
Call of Duty Endowment ‘Defender’ Weapon Variant– Head into battle with a customized .357 revolver complete with three attachments to keep you covered in a fight. The attachments include: a picatinny rail-mounted sight with a customized reticle that gives players a clear sight picture to help in precise target and aim identification, a lightweight trigger for crisp and consistent fast-firing trigger break performance, and a custom stippled grip that utilizes the Endowment colors in its design.
Watch– Check the time with an in-game watch. The in-game watch sports the Endowment logo on the face, and also displays the date.
Weapon camo– Equip the special weapon camo to make any weapon stand out in your armory.
Weapon Charm– Add an additional flair to your gunplay with the unique weapon charm.
Calling Card – Demonstrate your veteran support with this calling card. Equip the calling card in identity.
Emblem (3) – Personalize your identity with three Call of Duty Endowment emblems, including an animated emblem, that features the Endowment logo.
Weapon Sticker– Bring the Call of Duty Endowment logo to your inventory with this distinctive sticker.
Spray (2)– Want to spray your support in-game? Rep the Endowment and leave your mark wherever your Multiplayer battle takes you with two sprays that featured the Call of Duty Endowment logo.
Show your support and help place veterans in high quality jobs with the Call of Duty Endowment Defender Pack!
The Call of Duty Endowment is a non-profit organization co-founded by Bobby Kotick, CEO of Activision Blizzard. The Endowment seeks to help veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace. For more information about the Call of Duty Endowment, please visit www.callofdutyendowment.org.
Other ways to donate to the Call of Duty Endowment
Help the Call of Duty Endowment reach its goal of getting 100,000 veterans back to work by 2024, by donating HERE. Rest assured, 100 percent of your donation or Defender Pack purchase goes directly to Endowment grantees; Activision Blizzard pays for the Endowment’s operating costs.
Finally, if you are (or know someone who is) a veteran, transitioning service member, or service leaver requiring assistance in looking for employment in the U.S. or U.K., then visit the Veteran Support section of the Call of Duty Endowment website to be paired with a partner organization who can help in the job search.
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