Apple launches 8GB iPhone 5C, still isn’t a cheap iPhone

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Apple By Lee Mathews Mar. 18, 2014 9:00 am
Finally, Apple has released a cheaper iPhone! Well, cheaper for Apple, anyway. The rumors of an 8GB iPhone 5C were true, and it’s now on sale for £429 ($715) in the UK That’s £40 ($66) less than the 16GB version, and still a heck of a lot more than you’d pay for several top-of-the-line Android phones.
In the UK, you can pick up a 16GB Galaxy S4 or LG G2 for that kind of cash. A 32GB Nexus 5 costs almost £100 less than the new 8GB iPhone 5C. If you’re looking for comparisons to a real budget phone, consider the Moto G. Brits you can pick up as many as four 8GB Moto Gs for the same price as a single 8GB iPhone 5C.
Ultimately, everyone knows the “budget” iPhone is going to sell like hotcakes anyway. Apple sells plenty of $30 cables for its devices, and there will be plenty of shoppers around the world that will be motivated to pull the trigger by the £40 / $66 discount over the 16GB model.
The 8GB iPhone 5C hasn’t popped up on Apple’s US page yet, but when it does it’s expected to sell for $499. Again, there are loads of better phones available at a lower price. You could pick up a 32GB Nexus 5 and have enough money left over to pay for 100GB of Google Drive storage for four years.
Budget-minded shoppers really should look somewhere else, but they’re not probably not the real target anyway. The 8GB iPhone 5C is meant to lure in all those shoppers who were on the fence, and that’s bound to wind up being a 7-digit figure if Apple’s previous marketing successes are any indication.



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