Apple By Russell Holly Jul. 16, 2014 3:50 pm
Whether it’s talk about security, sales channels, or infrastructure, the questions*surrounding mobile platforms and the enterprise have no clear answers. The current “Bring Your Own Device” (BYOD) strategy*for most*companies isn’t really a solution, especially when it comes to delivering apps for specific needs, so something had to be done. It looks like Apple CEO Tim Cook and IBM CEO Ginni Rometty are going to be best friends for a little while in an attempt to solve this problem and ensure both companies have an unshakable foothold in enterprise markets.
Apple and IBM have formed a partnership based on mutual needs in the hopes that together they can offer a better experience than any of the competition. Apple’s hardware is great, but most of their business is targeted at consumers. On the other hand, IBM is all business all the time especially when it comes to their MobileFirst software program for the businesses they work with.
IBM and Apple excel in totally different places right now, with very little overlap. Tim Cook said as much in a recent interview, noting that together these two companies could offer something worthwhile to businesses all over the world.
IBM’s salesforce, mobile development teams, and corporate partners will pair up with Apple’s hardware to create a complete product for enterprise customers, and it’s going to be difficult for anyone else to offer a comparable solution. Samsung’s attempt at enterprise security with Knox has fallen flat, and Google’s focus in this market with Android L isn’t going to be here in any measurable volume until at least next year.
IBM has promised that their current efforts with other mobile platforms won’t be going anywhere, but it’s pretty clear that places where the BYOD*movement has failed will have a powerful combo knocking on their door soon.
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Apple and IBM have formed a partnership based on mutual needs in the hopes that together they can offer a better experience than any of the competition. Apple’s hardware is great, but most of their business is targeted at consumers. On the other hand, IBM is all business all the time especially when it comes to their MobileFirst software program for the businesses they work with.IBM and Apple excel in totally different places right now, with very little overlap. Tim Cook said as much in a recent interview, noting that together these two companies could offer something worthwhile to businesses all over the world.
IBM’s salesforce, mobile development teams, and corporate partners will pair up with Apple’s hardware to create a complete product for enterprise customers, and it’s going to be difficult for anyone else to offer a comparable solution. Samsung’s attempt at enterprise security with Knox has fallen flat, and Google’s focus in this market with Android L isn’t going to be here in any measurable volume until at least next year.
IBM has promised that their current efforts with other mobile platforms won’t be going anywhere, but it’s pretty clear that places where the BYOD*movement has failed will have a powerful combo knocking on their door soon.
More...
