Microsoft has given up on Twitch rival Mixer and partnered with Facebook Gaming, leaving its exclusive streamers to make new deals.
Microsoft has given up on Twitch rival Mixer and partnered with Facebook Gaming, leaving its exclusive streamers to make new deals. In a month’s time Mixer will no longer exist, as Microsoft admits that it has failed to gain the viewers necessary to compete against Twitch. Instead, Microsoft will partner with Facebook Gaming, as the two tech giants try to take on the Amazon-owned Twitch together. That means that despite paying millions to high-profile streamers such as Ninja and Shroud, in order to have them appear exclusively on Mixer, they will now be free to go wherever they like. Streamers, including Ninja and Shroud, will be offered the chance to move over to Facebook Gaming, and will be automatically granted partner status and access to Facebook’s Level Up programme. Likewise, Mixer viewers will have their Ember balances, channel subscriptions, and Mixer Pro subscriptions turned into Xbox gift card credits. Facebook Gaming is also nowhere near the size of Twitch and arguably has no more chance of beating it than Mixer did, but Microsoft has teamed up with Facebook in order to create the biggest possible audience for its Project xCloud game streaming service. ‘It was about finding a partnership that was the best things for the community and streamers,’ Xbox boss Spencer told The Verge. ‘We think this is it, and it gives us a great place to launch more xCloud content and give gamers the ability to play from there.’ Mixer’s last day will be 22 July, but the technology will be used in other Microsoft services such as Microsoft Teams.
Sources: Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud but Loaded/Ninja/Shroud said no and forced Mixer to buy them out. Ninja made ~$30M from Mixer, and Shroud made ~$10M Ninja and Shroud are now free agents
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